Check out the list of colors below and pick some that are congruent with the message you want your logo to convey. Similar to shapes, colors also subconsciously communicate and unspoken message to your audience. The Olympic Rings are a world famous logo where the interlocking circles imply community and cooperation - perfect for the largest global sporting event. Here is a great article on the meaning of shapes in design if you are interested in learning more. Who is your audience? Be sure to keep this separate from those you serve or who your clients are - they might be the same or they might be two completely different groups of people.ĭid you realize that there are actually psychological influences behind different shapes and what they communicate to the mind? This can be a powerful tool in choosing a shape for your logo. This would be a great logo for a non-profit whose mission is helping children but whose audience are adults interested in children. The wrapping arm clearly shows someone with more stability offering support and balance.įinally, the clear font expresses professionalism and trustworthiness. The colors in this example are playful and reminiscent of children. Your audience would be adults who have an interest in the wellbeing of children. Remember to consider not only what your business provides, but your audience as well. Its simplicity will allow it to be used effortlessly across various mediums. It conveys professionalism and innovation. What do you want everyone to know most about your business? Maybe that you are a ton of fun to work with! Creating a logo for your business can feel overwhelming.
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