Other features have been retained in cars but a dummy chip is installed, so the features don’t function in the meantime. Like other automakers, it has removed some electronic functions from its vehicles, like adjustable seats and steering columns, conserving the chip supply. Still, Porsche has had to make due with fewer chips than it would normally use. That would explain why Q3 was on the up and up for Porsche while VW Group overall has struggled. However, Porsche vehicles have much wider profit margins than Skodas, Volkswagens, or many of the Group’s other brands, so it would only make sense to pour more resources into them. Blume is hopeful the problem will become less severe “very soon” and that ordering times will be at the longest 3-5 months.īack in late July, Volkswagen chief financial officer Alexander Seitz made it clear Q3 supply would be constrained. He emphasized that while it depends on the market segment someone is shopping in, it could take up to 6 months or maybe even longer to receive a car ordered at a dealership. In an interview with CNBC International back in early September, Porsche CEO Oliver Blume made it clear that despite record sales, shoppers shouldn’t expect to get their car quickly. Learn just how much the chip shortage is affecting new car sales here. How Porsche has been able to get over that seemingly insurmountable hurdle and turn the situation around is worth looking into closely. However, many automakers have been recording dramatically lower sales figures this year, particularly in the second and third quarters, with the chip shortage being named the number one cause. While we all remember the slowing of car sales in the first half of 2020, the pace picked up dramatically for the second half of the year. That’s a 13 percent increase versus the same time period last year. From January through September the German automaker delivered 217,198 vehicles to customers around the world. Porsche recently announced it experienced record sales for the first three quarters of 2021. The German automaker has been setting sales records instead…
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